BRAND OVERVIEW
Never Sit Still partnered with R/GA to develop the motion system for ONE:DAY, an artist-led Australian record label backed by EMI and Universal Music Australia.
Built around the idea of ‘Countdown to Greatness’, the identity captures the raw ambition, friction, and emotional intensity behind emerging artists chasing their breakthrough moment. Working closely with the R/GA team, we crafted a dynamic motion language inspired by the energy of live performance: stage lighting, crowd movement, shifting tempos, and the glow of phones held high in packed-out venues.
The motion system was designed to feel reactive and alive. Light patterns pulse and evolve in sync with music, while the clock-inspired logo activates as a countdown toward each artist’s ‘One Day’. Across the identity, motion became the connective tissue between brand, music, and culture, translating the unpredictability and emotional weight of the artist journey into something immersive, visceral, and deeply human.
PRINCIPLES:
01 HOME GROWN
Grounded, tactile motion inspired by the early stages of an artist’s journey. Handheld movement, reduced frame rates, and imperfect motion behaviours create a sense of grit, intimacy, and lived experience from end to end.
02 THE COME UP
A shifting tempo system that mirrors the rise of an artist. Restrained pacing gradually builds into sharp bursts of energy, capturing the tension, the momentum, and the emotional release of breakthrough moments.
03 THAT FEELING
Motion that reacts to emotion and sound. Inspired by the atmosphere of live music, the system shifts and responds to the energy of each moment, from slow sways to chaotic crowd movement.
04 ONE MOMENT
A heightened cinematic state where time stretches and emotion takes over. Slow motion, frozen frames, and reactive lighting amplify the intensity of the defining moment every artist is chasing on stage.
BRAND IN MOTION:
MOTION ASSETS:
A flexible suite of animated brand assets designed to bring the ONE:DAY identity to life across digital, social, and live applications. From reactive lighting systems to dynam ic typography and logo behaviours, motion was embedded across the wider brand system to create an experience that felt immersive, expressive, and deeply connected to music culture.
TEMPOS:
OVER AMPED
A chaotic, frenetic tempo inspired by the energy of the mosh. Fast pacing, camera shake, and unstable movement capture the raw intensity of bodies colliding in sync with the music.
HEAD BANG
Rhythmic and deliberate motion inspired by the physical repetition of live music. Locked to the beat, the system shifting between groove, tension, and release.
WAVY BASS
Heavy, low-frequency motion that feels immersive and physical. Slow, heavy distortions and drawn-out pacing help recreate the sensation of bass vibrating through the body.
SLOW DANCE
A softer, more atmospheric tempo built around sway, drift, and emotional pacing. Motion becomes fluid and weightless, reflecting the intimate feeling of getting lost in the music.
BUILDING THE BRAND:
A deeper look into the strategy, motion system, and creative thinking behind the One Day rebrand. Combining cultural insight, narrative storytelling, and motion design, the film explores how R/GA and Never Sit Still built a living identity system inspired by the emotional intensity of live music and the journey of emerging Australian artists.
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Pause Mute /Enter Fullscreen
PROCESS:
RESEARCH & DEVELOPMENT:
An exploration of motion tests, lighting behaviours, tempo studies, and visual experiments developed throughout the process of defining the One Day motion language. From early animation explorations through to refined motion systems, the R&D phase helped shape an identity designed to feel reactive, emotional, and alive.
A NOTE FROM OUR CLIENT:
NICK LUPI, DIRECTOR / CO-FOUNDER
"Working with Never Sit Still has been a turning point for our company. Watching our brand identity get brought to life in this way marked new territory for us, and it was simply transformative. Seeing our brand quite literally in motion for the first time has given us a renewed sense of confidence and purpose in the work we do. The team's attention to detail, patience with revisions, and all-round professionalism made the whole project so rewarding."